UX Researcher/UX Designer/Instructor
Cambio Labs
Cambio Labs
Learn how course content creators such as teachers and non-profit directors navigate and utilize course content management systems to provide edtech client, Cambio Labs, with a more easily accessible and intuitive course content management system for their gamified teaching platform.
Course Creation Platform Design
for CAMBIO LABS
CLIENT: Cambio Labs is a NYC nonprofit that creates educational programs that transform students into founders of businesses and organizations driven by social and environmental missions. Their online learning platform, Journey, incorporates elements of gaming (points systems, competition, prizes, achievements, and more) to drive engagement.
PROBLEM: To initiate the development of a new course, instructors are currently required to utilize a course creation tool that lacks user-friendliness and intuitive navigation, thus limiting their ability to personalize the course content.
TEAM:
Shahi Anwar
Jason Carr
Xiaoyu Lin
Andrea Williams
MY ROLE: Lead UX Researcher, Generative Data Synthesis and Insight Finding, UX/UI Design, UX Design
TIMELINE: October 2023 - January 2024 (3 months)
OBJECTIVE: Create a user-friendly, customizable course content creation platform that enables instructors and course content creators to effortlessly build their own gamified courses by selectively curating components from an existing set of elements.
SOLUTION: We created an engaging platform with a bulk uploader and customizable, modular lesson planning utilizing Cambio’s elements of multimedia, prompts, challenges, and resources. We also created a simple built-in training as users preferred intuition as the driving navigator for moving through the Journey platform.
FOUR RESEARCH GOALS:
1. Identify unmet user needs outside Cambio Labs tools and resources
2. Identify unmet user needs from those who have used Cambio Labs current framework.
3. Discover evidence-based opportunities for desiging a new course content management system that aligns with the unmet user needs.
4. Validate iterations with user studies to develop a final prototype.
METHODS USED:
-
Competitive Analysis
-
Comparative Analysis
-
6 Generative User Interviews
-
Affinity Mapping
-
Personas
-
User Journey Mapping
-
6 User Testing Interviews
COMPETITIVE
ANALYSIS
We reviewed several
course content
management systems such as Canvas, Thinkific, and
Udemy and found that they
can either be too hard to navigate, need too much training, or
sometimes changes made in
one place just do not get reflected where one would think it should
also appear.
GENERATIVE USER INTERVIEWS
-
6 User Interviews
-
1-on-1 (with notetaker)
-
30-45 minutes each
-
4 users who have not used Cambio Labs’ Journey platform, but have used similar tools
-
2 users who have used Cambio Labs' Journey platform
AFFINITY MAPPING
USER JOURNEY MAP
INSIGHTS
EFFICIENCY
Users value efficiency most and found automation helpful.
USER-CENTRIC
Users appreciate the training, but they value the ease of use and user-centric design even more.
CUSTOMIZATION
Users are frustrated about the lack of options for different users such as diverse templates or elements for students with diverse needs.
LACK OF MOTIVATION
Users find they struggle to keep students motivated.
Ideate
Paper Sketches!
USER FLOW
MID-FIDELITY ITERATION
and then...
USABILITY TESTING
Modular and
Customizable
Checkpoints
(Units)
and Lessons
Built-in simplified
training of a short
4 steps for focus
on user-centric
design
PROTOTYPE
for
How to Add the Checkpoints to the Journey Map that Students/Instructors See
CLIENT FEEDBACK
